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Josh Horwitz · · 3 min read

Xiaomi set to expand into 10 more countries this year, including India, Indonesia, and Brazil

xiaomi world

This afternoon Xiaomi, China’s fast-growing smartphone maker, held a meetup in Beijing to announce it would enter some new markets and also reveal a new product it had been teasing for the past several weeks.

At the event, Xiaomi founder Lei Jun confirmed that the company would expand internationally in full force. Specifically, he claimed that the company will enter no less than 10 countries this year:

  • Asia: Malaysia, Indonesia, India, the Philippines, Thailand, Vietnam
  • Europe: Russia, Turkey
  • Latin America: Mexico, Brazil

Earlier this month Xiaomi’s Hugo Barra listed a few of these territories as upcoming destinations for the company.

Earlier this week Xiaomi launched a new website at Mi.com, marking a symbol of its commitment to going global. “When it comes to ecommerce, a short domain name helps obtain higher user traffic because it is easy to remember,” said Xiaomi VP Li Wanqiang in a statement.

Xiaomi is aiming to sell a total of 60 million smartphones over the course of this year, more than three times the number it sold in 2013.

(See: Xiaomi rips off a Kickstarter project to give your smartphone an extra, configurable button)

Mystery new gadget revealed

Xiaomi had more to say at today’s event and revealed a product it had been teasing recently. Early photographs showed a slanting, flat device that resembled a trackpad or keyboard… but a mobile-oriented company would have little incentive to sell those sorts of items. So what’s Xiaomi got in store this time?

A router. But not just any router, a mini-router. Retailing at RMB 129 (about US $20), the company claims it’s the cheapest device of its kind on the market.

If you like to dress up your routers in hot pink and lime green, worry not – the mini router comes available in a range of colors.

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Xiaomi also announced it will be making its regular, non-mini router available for the public. That device was first rolled out last December as part of a limited beta run, wherein batches of 500 unassembled machines were shipped to lucky fans. Now the router will ship as a single pre-assembled device, which will likely please normal users who shudder at the thought of piecing together a bunch of components. It’s set to retail at RMB 699 (about US $100).

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Community Writer

Josh Horwitz

Josh is a writer based in the great city of Taipei, Taiwan. When not pecking away at his laptop in a cafe, he can be found playing board games, making amateur subtitles for forgotten Taiwan films, and cooking Indian food sans recipe. He'd love to hear from you. Feel free to reach out at josh@techinasia.com or @horwitzjosh.