Users share updates, photos, and links, just like they do on Facebook. But on Gaption, they’re monetizing their time.
Every year, corporations spend billions of dollars on ads. Yet how many of those actually stick or translate into sales?
“They’re sitting on a gold mine of user data, superior to what’s been accumulated by the likes of Facebook or Google,” Zeotap co-founder Projjol Banerjea tells ...
Last year, I read an article that listed the health problems that stem from sitting too much – from obesity to cancer — and advocated standing desks as a fix. A...
Alibaba is backing Mission Impossible: Rogue Nation and helping to promote it in China.
This is quite scary for online-ad-reliant businesses. From the Economist: “By some estimates, more than 200m people worldwide are now regular users of ad-blocki...
AdsOptimal has been a journey from the east to the west for its founder.
There's some serious money to be made from boring utility apps, according to the latest report from Beijing-based PapayaMobile's mobile ad platform, AppFlood.
Baidu's fight with the Putian hospital group is getting uglier, with the group now reportedly threatening to "beat up" doctors who keep running ads on Baidu.
Apple is betting such emotional imagery will win over fans in the Chinese market as well as it did in the west.
Chinese food delivery startup found itself in hot water this week after a cheeky advertisement caught the ire of an older lady who doesn't think that joking abo...
Advertisements are now live in your WeChat feed, and among the first to take a bite out of the WeChat ad apple are BMW and Coca-Cola.
Of its nearly 60 million monthly active users worldwide, ABP only has about 6.5 million in Asia.
The adverts are in the WeChat Moments section of the app, which is a bit like the Facebook timeline.
“Twitter’s primary objective in India and emerging markets is growth,” says Jaitly. And now it has a weapon that will help a lot.
Twitter confirmed today that it has acquired Zipdial, an Indian startup that has made a business out of something really unusual – missed calls.
Alibaba announced in a statement today it has bought a majority stake in AdChina, the country’s largest independent digital advertising technology platform.