Apple is betting such emotional imagery will win over fans in the Chinese market as well as it did in the west.
Chinese food delivery startup found itself in hot water this week after a cheeky advertisement caught the ire of an older lady who doesn't think that joking about prostitution is funny.
Advertisements are now live in your WeChat feed, and among the first to take a bite out of the WeChat ad apple are BMW and Coca-Cola.
Of its nearly 60 million monthly active users worldwide, ABP only has about 6.5 million in Asia.
The adverts are in the WeChat Moments section of the app, which is a bit like the Facebook timeline.
“Twitter’s primary objective in India and emerging markets is growth,” says Jaitly. And now it has a weapon that will help a lot.
Twitter confirmed today that it has acquired Zipdial, an Indian startup that has made a business out of something really unusual – missed calls.
Alibaba announced in a statement today it has bought a majority stake in AdChina, the country’s largest independent digital advertising technology platform.
It should come as no surprise that some of Japan's smash hit games are also the most heavily advertised on television.
WiWide, a Chinese startup that provides public wifi networks to stores and restaurants, has received a US$49 million series C round from Tencent and Dianping.
Line revives a 12-year-old movie to pull at Indonesians’ heartstrings in this clever piece of viral marketing
Indonesia doesn’t have a Super Bowl to showcase the year’s cleverest advertising, but it does have a strong romance film audience. Japanese chat app and social network Line is well-known in the archip...
Using an all-star roster, the company is branching into B2B services.
A few years back, this trio of wizards from Bangalore didn't have enough money for plane tickets. Now, they power the ecommerce engines of CTrip, Yintai, Tmart, and more.
With tens of billions of impressions served per month, Geniee attracts Japanese telco Softbank for ad business tie-in.
Vserv already had 500 million user profiles and Fortune 500 clients. CEO Dippak Khurana tells us why it still needed to get smarter at mobile advertising.
The annual advertising event attracted a lot of big names but also some exciting startups.
Big data and face recognition are two tech sectors that had nothing in common a few years ago, but soon they will converge in more ways than one.