Alibaba is backing Mission Impossible: Rogue Nation and helping to promote it in China.
This is quite scary for online-ad-reliant businesses. From the Economist: “By some estimates, more than 200m people worldwide are now regular users of ad-blocki...
AdsOptimal has been a journey from the east to the west for its founder.
There's some serious money to be made from boring utility apps, according to the latest report from Beijing-based PapayaMobile's mobile ad platform, AppFlood.
Baidu's fight with the Putian hospital group is getting uglier, with the group now reportedly threatening to "beat up" doctors who keep running ads on Baidu.
Apple is betting such emotional imagery will win over fans in the Chinese market as well as it did in the west.
Chinese food delivery startup found itself in hot water this week after a cheeky advertisement caught the ire of an older lady who doesn't think that joking abo...
Advertisements are now live in your WeChat feed, and among the first to take a bite out of the WeChat ad apple are BMW and Coca-Cola.
Of its nearly 60 million monthly active users worldwide, ABP only has about 6.5 million in Asia.
The adverts are in the WeChat Moments section of the app, which is a bit like the Facebook timeline.
“Twitter’s primary objective in India and emerging markets is growth,” says Jaitly. And now it has a weapon that will help a lot.
Twitter confirmed today that it has acquired Zipdial, an Indian startup that has made a business out of something really unusual – missed calls.
Alibaba announced in a statement today it has bought a majority stake in AdChina, the country’s largest independent digital advertising technology platform.
It should come as no surprise that some of Japan's smash hit games are also the most heavily advertised on television.
WiWide, a Chinese startup that provides public wifi networks to stores and restaurants, has received a US$49 million series C round from Tencent and Dianping.
Line revives a 12-year-old movie to pull at Indonesians’ heartstrings in this clever piece of viral marketing
Indonesia doesn’t have a Super Bowl to showcase the year’s cleverest advertising, but it does have a strong romance film audience. Japanese chat app and social ...
Using an all-star roster, the company is branching into B2B services.
A few years back, this trio of wizards from Bangalore didn't have enough money for plane tickets. Now, they power the ecommerce engines of CTrip, Yintai, Tmart,...
With tens of billions of impressions served per month, Geniee attracts Japanese telco Softbank for ad business tie-in.
Vserv already had 500 million user profiles and Fortune 500 clients. CEO Dippak Khurana tells us why it still needed to get smarter at mobile advertising.
The annual advertising event attracted a lot of big names but also some exciting startups.
Big data and face recognition are two tech sectors that had nothing in common a few years ago, but soon they will converge in more ways than one.
Indian startup Greedygame is looking to help developers monetize without interrupting gamers with endless waves of ads. Co-founder Arpit Jain tells us how.
The funding shows VC interest in O20.
A new update to Momo’s app for iOS heralds the arrival of the startup’s mobile advertising platform. But is it an awkward fit?
Adskom is one of those rare Indonesian tech startups which are operating internationally.
Inmobi has recently announced a game development fund worth $25 million. Piyush Shah, Inmobi's VP of products gives us the details.
InMobi's first-of-its-kind fund is dedicated to game devs – but it’s not really a traditional VC fund.