Advertising

Google previously required synthetic-content disclosures for certain election ads, while minor edits were excluded.

Advertisers will receive only aggregated metrics such as impressions and click-through rates.

Roku’s advertising revenue rose 27% year on year to US$613 million in the first quarter.

The test will cover adult users on the Free and Go plans, while Plus, Pro, Business, Enterprise, and Edu subscriptions will stay ad free.

The company said AI tools are helping advertisers target users and manage campaigns.

X said advertisers will see a new interface and more tools in the coming months.

Meta forecast second-quarter revenue of US$58 billion to US$61 billion and raised its 2026 capital spending outlook.

The company also suspended 326,000 advertiser accounts in South Korea, where copyright infringement was the top violation.

YouTube also expanded viewer gifts to Canada, Korea, Indonesia, Thailand, Australia, and New Zealand.

OpenAI’s ad pilot generated US$100 million in annual recurring revenue in under two months.