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OpenAI expands ChatGPT ads test to more markets
OpenAI said on May 7 that it will expand its ChatGPT ads pilot to South Korea, the UK, Japan, Brazil, and Mexico.
It looks to monetize free users beyond the US, Canada, Australia, and New Zealand.
The test will cover adult users on the Free and Go plans, while Plus, Pro, Business, Enterprise, and Edu subscriptions will stay ad free.
OpenAI said ads will be labeled and kept separate from chatbot responses, and advertisers will get only aggregated data while minors and sensitive or regulated topics will be excluded.
🔗 Source: The Korea Times
🧠 Food for thought
Implications, context, and why it matters.
Expansion follows a fast change in ad strategy
- OpenAI first aimed ad sales at large brands and set a US$250,000 minimum spend. 1
- Within weeks, the cost per thousand impressions fell from US$60 to US$25, a sign of pressure to bring in more advertisers. 1
- OpenAI also added cost per click pricing, with bids from US$3 to US$5, to appeal to performance advertisers who make up most online ad spending and usually pay for clicks. 2
ChatGPT ads bring new tracking and regulatory questions
- OpenAI now uses marketing cookies by default for free US users and promotes its products on third-party websites. 3
- The company says it may share limited identifiers, including cookie IDs or device IDs, with select marketing partners to tailor marketing and measure results. Users can opt out in settings. 3
- This setup could draw scrutiny from the US Federal Trade Commission (FTC), the consumer protection regulator, if ads inside a chatbot are read as neutral AI advice. 4
Recent OpenAI developments
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