🧠 Food for thought

Implications, context, and why it matters.

South Korea is also policing Google’s business practices

• South Korean regulators have reviewed Google’s wider conduct, beyond its own ad rules, and issued penalties tied to privacy breaches 1.
• The Personal Information Protection Commission, South Korea’s data privacy regulator, fined Google 69.2 billion won (US$50 million) after it tracked online behavior for targeted ads without proper consent 1.
• The commission said privacy rights were at risk, since over 82% of South Koreans using Google had permitted tracking of online activity 1.
• A 2021 report said South Korea earlier fined Google US$177 million for abusing market dominance in the Android operating system market 2.

AI enforcement is shifting from banning actors to blocking ads

• Google uses AI tools such as Gemini to move from broad actions like advertiser account suspensions to ad-by-ad enforcement 3.
• Google put the drop in mistaken advertiser suspensions at 80% under this approach 3.
• Experts call it an arms race, since AI-driven defenses help match the scale and speed of AI-generated scams 4.
• The volume overwhelms human reviewers, so platforms increasingly rely on AI systems to counter other AI systems, experts said 4.