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Leighton Cosseboom · · 3 min read

Country comparison: how Malaysia, Thailand, Vietnam, and the Philippines stack up for tech startups

Country comparison: how Malaysia, Thailand, Vietnam, and the Philippines stack up for tech startups

Startup Asia Jakarta’s country comparison panel discussion, which examines a few emerging markets in Southeast Asia, featured four knowledgeable stakeholders from Vietnam, Thailand, Malaysia, and the Philippines.

Patai Padungtin, founder of Thai construction business software Builk; Tuan Pham, Vietnamese founder and CEO of Topica Edtech Group; Bikesh Lakhmichand, founder of Malaysia’s 1337 Ventures; and Paul Rivera, founder and CEO of Kalibrr in the Philippines, sat down with moderator Gwendolyn Tan.

The biggest stories this year in Southeast Asia

Rivera highlighted PLDT’s 10 percent purchase of Rocket Internet for US$500 million as the largest news in the Philippines this year. Padungtin was just glad that Thailand was able to establish a sustainable government, while Lakhmichand mentioned GrabTaxi raising US$90 million in funding with in 12 months and MOLPay listing on the NASDAQ as Malaysia’s biggest events.

Pham highlighted a company in Vietnam called HaiVL that was similar to 9GAG getting invested in by a local media company for US$1.5 million, then getting shutdown just days after.

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What are the current challenges in each market?

As diverse as those markets are, they all experience funding shortfalls, especially at seed stage. The big pain point brought up about the Thai and Malay markets was the existence of funding gaps. Padungtin and Lakhmichand came to a consensus that it was easy for entrepreneurs in their countries to get small early funding and angel investments, but there is real lack of players writing checks to startups for series A investments.

See: Softbank to invest $20 million in startups in the Philippines

Rivera says the Philippines is now solving its funding gaps with a lot more input from the likes of Kickstart Ventures, IMJ Investment Partners, and SoftBank. But it will definitely take more time for mature startups to emerge and take advantage of that funding in later stages.

Slam your neighbor

The four panelists threw out some light-hearted quips about which of their countries is better suited for tech startups and global expansion. This included snappy comments like whose internet is more stable or whose population consumed and spoke English better, and of course, which nation has a better ecosystem for funding.

Padungtin says enterprise services will soon be a bigger force among Thai startups. “In Southeast Asia, you have to have a revenue model built in,” adds Rivera. According to him, you can’t rely on consumer spending online. B2B startups are well-suited to all Southeast Asian markets, agreed the four panelists. However, Pham pointed out that a lack of transparency in Vietnam could make B2B a lot more difficult there.

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This is part of the coverage of Startup Asia Jakarta 2014, our event running on November 26 and 27. Follow along on Twitter with the #startupasia hashtag.

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Community Writer

Leighton Cosseboom

Leighton Cosseboom is an American media entrepreneur in Southeast Asia. He is the former English editor of Tech in Asia's Indonesia chapter, and recently co-founded Content Collision (C2), a media enabler and technology platform looking to help brands and publishers in the region.