Our listing of popular e-commerce sites in Indonesia back in 2011 proved popular – but now it’s 2013 and time to update it. Recently we’ve seen several sites rise in the country, while others stumbled. This brand-new list should give you a fresh look at the Indonesian online shopping scene:
1. Kaskus
The largest Indonesian forum site is Kaskus, which is also a major shopping hub. Although it has had its rough moments, it’s still the one to beat when it comes to C2C e-commerce platforms in Indonesia. The site has revamped its look and user interface, as well as releasing mobile apps last year.
Users can sell pretty much anything on Kaskus, and they will most definitely have buyers inside. A lot of sellers make their money browsing through Kaskus’ pages every day to post and advertise their goods on other users’ forum threads.
The site has yet to score notable success monetizing its payment method called KasPay from its huge user-base. But the upcoming Kaskus Marketplace feature might be able to rectify that as KasPay will be used as the main payment system on that feature.
Alexa Ranking: Kaskus is globally ranked 361st, and ninth in Indonesia, beaten only by news portal Detik to be the nation’s second-highest ranking Indonesian site.
2. TokoBagus
TokoBagus is another C2C marketplace which is which is confidently rising to the top in Indonesia. Users can post their ads for free there. The company itself is quite aggressive in placing their video ads everywhere.
TokoBagus had a great 2012, snatching numerous e-commerce awards in various categories like best user interface, and marketing strategy. The company also became the second most searched brand in the country according to Google Zeitgeist at that time. In the same year, the company also saw its founders leaving the business in order for them to explore new adventures.
Alexa Ranking: TokoBagus is placed at 891 globally, and it is ranked as the 15th most popular website in the country.
3. Berniaga
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