Online ad network, Chitika found out from its own users what both Facebook and Twitter users want. Apparently, they want very different things!
No prize for getting it right but Twitter users sure can’t get enough of news, with over 28% of Twitter’s traffic directed to news sites. Movies sites came up next followed by technology and medical sites.
Over at Facebook, technology sites lead the way with 33% of the networking site referrals going there.
Statistics
What does this mean?
If this piece of finding can be generalized to most users, then businesses would have an easier time understanding how users consume information differently when on Facebook and Twitter.
We can quite safely assume that Twitterers love new information and happenings. If your business is promoting itself on Twitter, be sure to share timely news about your company and related topics. If you are selling kids’ toys, you can share news and fresh tips about children, toys and even parenting!
Be careful though, your target audience might not behave the same way as the general user population. Take this information and see if it’s consistent with your fans and followers’ preferences. Always track their response and work from there!
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