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Rick Martin · · 1 min read

Japan's GREE Gears Up For E3, After a Shaky Month at Home

Our readers may recall that last year’s Tokyo Game Show was a coming out party of sorts for GREE (TYO:3632), as the company turned more than a few heads with its gigantic floor display. Now that E3 is just around the corner (June 5 to 7), and GREE has just announced what they’ll be showing off at the show.

GREE will be in the South Exhibit Hall showing off a variety of social mobile games and its new GREE global platform. Among the yet-to-be-released games that it will be exhibiting are Driland, a card battle game; Wacky Motors, a car racing title; Closet Wars, a fashion game from Crowdstar; a Resident Evil title from Capcom; and Gang Domination.

GREE has been making progress in its effort to break into the North American market, after doing so well initially in Japan. Its global gaming platform just went into open beta, and its first North American title Zombie Jombie recently cracked the one million downloads mark. Perhaps most notable of all in recent months was the company’s $210 million acquisition of San Francisco-based game developer Funzio one month ago.

But of course, as you probably have heard by now all is not entirely rosy for GREE and other Japanese social gaming companies these days, with government regulation of ‘kompu gatcha’ at home in Japan throwing its stock for a loop, as our friend Serkan Toto has explained here.

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com