How to write a startup value proposition in 5 simple steps

The basic principles of a startup value proposition

You need to first understand the basic principles of what a value proposition should consist of. You’ll need to reference back to these points at the end of the five stages to make sure you have a value proposition that excites customers and investors.

A startup value proposition should be:

• Important to your customer and solve a problem or address a need.
• Unique and hard to copy.
• Strong enough to create a buzz and begin word-of-mouth referrals.
• Short and sweet, so your customer can read and understand it in seconds.

Basically, your value proposition should quickly and clearly outline what your customer will get if they purchase your product or service and why it’s different from your competitors.

A good value proposition

There are many great value proposition examples, but Uber is a company that has nailed it.

In their value proposition, the company discreetly highlights everything that is wrong with traditional taxis, while emphasizing what’s great about its own service at the same time. This image from their website explains the simplicity and convenience of their service:

A screenshot of Uber’s value proposition from their website

Their key features make them stand out because they’re complete contrasts to your traditional taxi experience.

How to write a value proposition in five simple steps

OK, so let’s break things down and start writing your value proposition model.

Step 1: What’s great about you?