Line pulled in 5.5 million interested shoppers for its flash sales in Thailand (INFOGRAPHIC)

2013 was a year of social e-commerce in Thailand, with growth in online sales on Facebook, Instagram, and via smartphones.

In Thailand, the messaging app Line has shown the way in mobile commerce. It has run a series of Line Flash Sale events online, including the sale of Maybelline lipstick, Line’s own branded merchandises, and even a food chain store’s discount coupons. They’re interesting examples of social-driven m-commerce.

Since Line is a mobile chat app and not an e-commerce platform, it needs partners in order to run sales campaigns. aCommerce is Line’s partner for all the logistics of its Line flash sales in Thailand [1], and aCommerce has put some of its data into the infographic below.

(See: Why 2014 could be a breakout year for mobile commerce in Southeast Asia)

Here are some highlights from the stats:

• Of the 22 million Line users in Thailand, 5.5 million users opted in to participate in the flash sales.
• At its peak time, there were over 20,000 participating in a sale at the same time.
• Orders were coming in every 20 seconds on average.
• Close to 70 percent of buyers are female
• Although most mobile views of the sales event came from Samsung users (46 percent), the majority of purchases – 70 percent – came from Apple devices.

Here’s the full infographic:

(From: aCommerce)

For more fun graphics like this one, check out previous entries in our infographic series.

(Editing by Steven Millward)