App Annie turns into a bookworm, now offers e-book analytics

Already the go-to destination for app analytics, Beijing-born App Annie has now added tracking statistics for e-books. This will make it easier for publishers, authors, and marketers to monitor their e-book performance worldwide in a matter of minutes, no longer needing to wait for statistical reports to be churned out from Apple’s iBookstore and Amazon’s Kindle Store.

As well as detailed sales figures for each country where an e-book is published, App Annie’s new tracker also allows publishers to monitor reviews and ratings. You can also keep a beady eye on rival publishers to see if they’ve been featured on the iBookstore front page, and where they rank in the charts.

As with App Annie’s mobile game and app analytics, anyone can pry into the new e-book charts on the main website. This shows the top free and paid e-books on the Kindle US store right now.

Last month, App Annie received $15 million in funding from Sequoia Capital, marking the startup’s third major investment input.

(See – How App Annie grew from a Beijing startup to a global brand in 3 years)

(Editing by Josh Horwitz)