JetBlue’s Free Tickets Giveaway Won Twitter Crowds

JetBlue has always been social media savvy.

This time, to celebrate its 10th anniversary celebration, it announced on Twitter that it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan on 10th March, Wednesday.

To make the task more challenging and fun, not only must interested people show up at the locations, they must bring something along with them.

From CNET:

“at the first stop, a “birthday card” for JetBlue (“Apparently there was a Hallmark store nearby that was very thankful for our presence,” Johnston said); at the second, an item of blue clothing and something related to planes (there were a lot of bags of peanuts in line); at the third, a postcard (handmade was OK) depicting the tenth city out of which JetBlue started operating flights. That, of course, meant the person in question would have to do some Googling to find out what that city is.

The tickets–about 300 in each location–were gone within about 20 minutes of each Twitter announcement going up, Johnston said; it took only three to five minutes for the first person to show up in line, even at the location where people had to make a postcard for the mystery destination (which turned out to be West Palm Beach, Fla.).”