Last year, Starbucks was researched to be the most engaging brand on the social space. It has strong followings on both Facebook and Twitter, and has a website where users are free to voice and vote ideas – all purely user generated.
The coffee giant is taking a step further by embracing Foursquare as a channel for customer feedback. It was also reported by the New York Times Bits that frequent customers would receive rewards, though it is still unclear how loyal visitors are able to retrieve them.
To earn the barista badge on the right, a customer would only need to check-in to five separate Starbucks outlets.
This partnership would likely increase the user base and awareness of Foursquare, showing once again how such business collaborations would help Foursquare grow. We highly anticipate how Starbucks can reap actual business benefits from Foursquare.
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