A few days ago, Indonesian telco XL opened its second Experience Center called “XL XPLOR” at Senayan City Mall. The center is built to help educate XL customers about the newest updates in technology as well as the company’s products. The center mainly provide three kinds of services to its customers: “Showcase and Experience,” its marketing program, and customer service. The company is also open to communities who would like to use the place.
The “Showcase and Experience” aspect will display new gadgets not yet available in Indonesia and XL products too. The center’s representative told me that they are supported by mobile processor developer Qualcomm.
The area will also see communities use it for product launches, sharing activities, or simply as a place to chill. The center provides free high-speed wifi, which the company claims can go up to 18 Mbps. It provides free VAS such as XL Beat and XL Photo.
The Experience Center at Senayan City Mall targets around 400 to 500 visitors every day. The figure is lower compared to its bigger predecessor at Central Park Mall, which garners around 600 daily visitors now.
The company will wait for further customer feedback before opening another Experience Center. At the moment, XL will focus on working with third parties for gadgets and apps. It is also working together with consumer goods manufacturer Unilever for its XL Paddle Pop games at the center.
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