Creative Content Manager [Playmakers]

Job Description

• Lead and supervise the creative and content team, including designers, copywriters, and content creators.
• Lead creative concepts and campaign direction across digital platforms, from big idea to final execution.
• Own both copy and visual direction: write and sharpen key messages, headlines, scripts, and captions, while setting the look and feel of each campaign.
• Develop and execute content strategies across platforms, based on audience needs, behavior, and current trends.
• Translate marketing objectives into creative and content strategies that are engaging and performance-driven.
• Monitor social trends and turn them into relevant content ideas and topics.
• Track and analyze content performance, and use the insights to improve future work.
• Work closely with Account, Media Buying, and KOL teams to keep campaigns and content cohesive.
• Build the team’s culture, workflow, and quality standards from the ground up.
• Review team output and performance regularly, and mentor the team to raise their craft.
• Stay hands-on when needed: write copy, art direct shoots, and support design and content production.
• Present and defend ideas to internal teams and clients, including in pitches.
• Ensure all work follows brand guidelines while pushing for fresh ideas.

Requirement

• Bachelor’s degree in Visual Communication, Advertising, Communication, or related fields.
• 5–8 years of experience in creative or content roles, preferably in an agency or digital marketing environment, including at least 1–2 years leading a team.
• Portfolio that shows copywriting, art direction, and social content work, with clear thinking behind it.
• Strong writing in Bahasa Indonesia and English, from punchy headlines to longer scripts.
• Good taste in design, layout, and visual storytelling, with sharp attention to detail.
• Deep understanding of social media platforms, trends, and audience behavior.
• Comfortable reading content metrics and turning data into creative decisions.
• Able to build client trust and communicate ideas clearly.
• Experience contributing to pitches or new business wins is a plus.
• Comfortable in a fast-paced environment and building processes from scratch.
• Strong ownership, proactive, and willing to contribute beyond core responsibilities.

Content Marketing Digital Marketing Marketing Strategy Internet Marketing Marketing Social Media Marketing Content Creation Content Management Content Strategy Creative Direction Creative Problem Solving Creative Writing Adobe Creative Suite Design Strategy Brand & Identity Design

At Playmakers, we are collaborative, driven, energetic, passionate and progressive.

Benefits and perks of working with us include:

Compensation: Bonuses, Competitive salaries, Transportation reimbursement
Family benefits: Paid maternity / paternity leave
Lifestyle: Casual dress code, Company outings, Work-from-home
Progression: Professional development
Welfare: Health insurance, Wellness programs