Negative advertising = Win by pointing out negative aspects of an opponent rather than emphasizing one’s own strength.
Negative advertising has always been used in the advertising industry. One of the most famous example would be Apple’s Mac vs PC ad. Depending whether you’re a fan of the brand, negative ads could bring you laughter or really make you fume.
The video below, gorgeously created by student at Vancouver Film School gives you a complete overview (with examples) of negative advertising.
Negative Advertising from Christian Whiticar on Vimeo.
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