It has been a long time since I last witnessed a creative Twitter campaign created by an Asian brand (or at least half Asian in this case). Turkcell, the leading mobile phone operator in Turkey, recently posted an inspiring video explaining how it used Twitter to promote its newly launched smartphones. Here’s how it worked:
Challenge: Turkcell was launching new smartphones bundled with mobile internet and wanted to create awareness among the heavy internet users.
Solution: The company held a seven-day competition that combined the use of Twitter and live video streaming. A gift box covered with post-its was shown to Twitter users. Using a live video feed, Turkcell asked Twitter users to unpack the box by tweeting what was written on the post-its with the hashtag #turkcelltweet. Inside the box were the prizes.
Results: Throughout the campaign, 56,734 tweets tagged with #Turkcelltweet were sent. It became a Twitter trending topic in Turkey, reaching 3.6 million people.
It was an awesome campaign, but I wonder how many smartphones were actually sold as a result? Nevertheless, the video is quite enjoyable, and we encourage you to check it out below.
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