Behold. Sorevo, a group-buying site which offers premium-products-only was recently launched in Japan. Like most group-buying site, offers for these premium products only come to fruition if enough orders were accumulated within a limited period of time.
The first product featured on Sorevo has already captured much attention: It is an iPhone case of the popular animation “GUNDAM,” specially designed by Kunio Okawara (check out his profile on Wikipedia), a famous designer in the Japanese Anime industry. Each case also comes with an unique serial number.
Going Social
Grand Design & Company, the brain behind Sorevo has gained much success marketing products in Japan. Its achievements include “LagunaMoon,” a popular brand among young Japanese girls. However, as things are pretty much done in the traditional way, and coupled with the rising popularity of social media the company seeks to explore social commerce.
Sorevo, a name inspired by “social media revolution,” is an effort by the company to create a marketing channel powered by social media. Unfortunately, the company didn’t reveal much about how it plans to make Sorevo a success, but it did say that it has a goal is to hit 1 million users within a year before expanding the business to other Asian markets.
Stay tuned.
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