Social Commerce

TikTok Ad Network extends ad campaigns beyond TikTok to nearly 400,000 apps worldwide, the company said.

The report said TikTok Shop’s US ecosystem had 1.35 million stores and 20 million influencers in the period.

The platform had the scale to own logistics in the country but chose a different path from Shopee. We unpack the strategy.

Its marketing spend now towers over salaries and benefits, hitting nearly 80% of revenue. But with Glance AI, it can unlock more revenue opportunities.

Indonesia is one of the most competitive spaces in beauty, home to more than half of the brands that Tech in Asia has tracked in the region.

Xiaohongshu also added a Marketplace tab to its app and began testing a Quick Sell feature in October.

Vietnam’s market has been shaped by SMEs selling through Facebook, Instagram, and TikTok.

Influential beauty blogger Hannah Nguyen on building beyond personal brand and the decisions that made the company sellable.

Founded in 2020 by Alexander Friedhoff, Etaily has processed over 40 million orders on platforms like Lazada, Shopee, and TikTok Shop.

Founded in 2013, Xiaohongshu has raised $900 million in seven funding rounds from investors like Tencent.