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TikTok Shop launches standalone app in SEA

TikTok has launched a standalone TikTok Shop app in Singapore, Malaysia, Thailand, and the Philippines, extending shopping beyond the main app.

The app description lists shopping through livestreams and short videos, along with in-app checkout, order tracking, customer support, personalized recommendations, free shipping offers, and discounts.

Separately, Indonesian authorities previously ordered TikTok Shop to separate from the main app, and TikTok later partnered with Tokopedia to revive its ecommerce business under new social commerce rules.

The supplied sources do not establish a connection between Indonesia’s rules and this rollout.

It is unclear whether TikTok plans a wider rollout.

In the US, shopping remains integrated into the main TikTok app, and the company has not confirmed a US launch of the standalone consumer app.

🔗 Source: TechCrunch

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