TikTok Shop Malaysia said on October 28 that micro, small, and medium enterprises (MSMEs) in its JomLokal program recorded 140% year-on-year sales growth during the platform’s 9.9 campaign, helped by live selling and creator partnerships.

TikTok Shop said it had trained 154,000 sellers and creators in Malaysia in 2026. The platform also committed up to 250 million ringgit (US$61.2 million) in support and added more than 200,000 local sellers this year.

JomLokal is TikTok Shop’s initiative to boost sales of Malaysian MSMEs and locally made products. TikTok Shop previously announced a 20 million ringgit (US$4.89 million) stimulus package under the program.

TikTok Shop said Ihsan Rahmah, run in collaboration with Malaysia’s Ministry of Domestic Trade and Cost of Living, generated about 28,000 orders for staple goods during the 9.9 campaign on September 9.

Industry forecasts track Malaysia’s social commerce revenue through 2030.

🔗 Source: TikTok Shop

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