3 sessions at TIA SG 2016 that will help boost your marketing numbers

Amid talks of an economic downturn, businesses are starting to trim their fat. Reducing expenses, for many, means cutting the marketing budget first.

Yes, winter might be coming but studies have shown that reducing your marketing efforts in a downturn could hurt your brand over time. Instead of eliminating marketing from the equation, consider gleaning quick tips and inspiration on how to make your dollar work harder at Tech in Asia’s Adtech Stage instead, to allow your business to thrive in the long run.

To get started, here are 3 sessions from the Adtech Stage that will provide some surefire methods to help you meet your business objectives for the year:

1. Video Advertising: How to Stop the Hassle and Boost Your ROI

Video is the undisputed new frontier in advertising. But where and how should you advertise to get the best ROI? And can it be done without needing a film degree (or big budget)? David Lee, founder and CEO of Shakr Media – a low-cost video production company serving both big brands like Mercedes, BMW and Toyota, as well as small brands like Britesoles and local restaurants – is ready to give your team the answers. If you want to know how to build, or fix, your company’s video strategy, don’t miss this hack for coming up with amazing quality videos on a small budget.

David Lee is making high quality video creation amazingly simple for everyone, in his role as Founder & CEO of Shakr, a browser-based design platform used by both agency and SMB marketers to produce high quality video creative from over 1200 video templates. His team is backed by investors including 500 Startups, Facebook VP John Lagerling, NHN Investment, Posco Capital, and Strong Ventures.

2. Optimizing SEO in Today’s Environment

SEO is a widely used e-marketing strategy by startups. Heat maps have shown that majority of the traffic lingers on the first page of search results. With competition from big multinational companies, how do you put forth an effective SEO strategy? Dan Clarke, a renowned SEO expert with a decade of experience consulting some of the world’s largest brands (Groupon, HSBC, Nissan, Adidas, Zalora) will show you the way to the front page.

Dan Clarke, founder and CEO of digital marketing agency disruptient, is a digital expert with over a decade’s experience in the industry. He has worked with some of the world’s largest brands including HSBC, Nissan and Adidas. Dan is also a returning speaker from Tech in Asia Jakarta 2015’s Marketing Stage – his last session took the audience through five crucial steps to win at SEO. It was a full house – so we suggest you get your seats early!

3. How does Content Conquer Limited Attention Spans?

It’s official. Your attention span is now shorter than a goldfish, and so are your consumers’. Content today, is accordingly becoming bite-sized in order to hold their interest. With these limitations, how can we still provide engaging and meaningful content? William Bao Bean, an Investment Partner at SOSV, will offer a look in his keynote session at various solutions to provide high-quality advertising content your users will be happy to consume.

William Bao Bean is a partner at SOSV, a US$250m accelerator focused venture capital fund and the managing director of Chinaccelerator, East Asia’s first startup accelerator. William joined SOSV from SingTel Innov8 Ventures as managing director, supporting China investments where he led investments in Yodo1 (mobile games), Gmobi (Android platform), Lekan (children’s video platform), and Massive Impact (mobile advertising).

Come hear from experts in marketing as they distill decades worth of experience into bite-sized takeaways you can action for your business without breaking the bank. Save 15 percent (code: tiasg15)! when you get your passes today!

The full agenda for the Adtech Stage can be found here.