TIA x IMDA: A long-term partnership built on a common goal

Dear readers,

At Tech in Asia, we call our branded content work “partnership content.”

This isn’t just some fancy alternative name – it directly speaks to how we work with our clients. Every project consists of in-depth and open discussions around content and positioning. Clients trust our storytelling expertise, and it’s certainly much more than a “I pay, you publish” relationship.

Thanks to this, we’ve been able to come up with and execute ideas that go above and beyond the brief.

Spoiler alert: I would have gotten the job if not for my poor math skills.

This collaborative process has yielded many long-term and mutually beneficial relationships. These include Tech in Asia’s partnerships with some of the region’s leading brands and government agencies.

A key example of the latter is our ongoing work with Singapore’s Infocomm Media Development Authority (IMDA).

An evolving partnership

Tech in Asia has been working with IMDA since 2019, and it’s a partnership that has been built on a strong, common foundation: supporting the growth of startups and giving them a voice.

The early days of the collaboration mainly consisted of pushing out profile articles about the startups that are a part of IMDA’s Accreditation program. These pieces provided the companies with media coverage that helped open up more business opportunities. The work has since expanded to include video projects – some that answer industry-specific questions and others that give a behind-the-scenes look at founders’ lives:

The success of our work with the accreditation program saw other IMDA initiatives and departments reach out to work with us. These include the Open Innovation Platform, which provides tech startups with the opportunity to work with large enterprises, and the IMDA Pixel Innovation Hub, which offers co-working facilities, workshops, and networking opportunities. InvoiceNow, the agency’s nationwide e-invoicing initiative, contacted us as well.

We’ve also covered IMDA events in the past. These include ones that aim to cultivate a spirit of innovation in Singapore’s youth, those that explore the nation’s role as a springboard for regional innovation, and events that promote tech inclusiveness.

Evidently, the partnership has grown to become quite comprehensive.

Furthering our collective mission

Ultimately, Tech in Asia’s goal has always been to build and serve Asia’s tech and startup community. Partnering with the likes of IMDA and other government agencies is a great way to further that mission. It gives us – and you – access to up-and-coming startups as well as the insights and perspectives of those in charge of facilitating these state-led programs and initiatives.

Of course, our government clients benefit as well. Our storytelling expertise and knowledge of what resonates best with audiences can help them put together effective and impactful campaigns that inform, educate, and even entertain.

Over time, these initiatives raise the profiles of the individual startups.

This business-to-government approach is therefore something that we’re looking to deepen. We’d love to build partnerships with government agencies that are as mutually fruitful as the one we have with IMDA.

Thank you very much for supporting the community and our work, team IMDA!

P.S. Noice, you made it to the end. Get in touch with us today and let’s get started with building and nurturing the region’s tech ecosystem together.

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(By the way, if your first reaction was to scoff at the concept of branded content, I would like to direct you to this article, which spells out why the format is essential in providing an avenue for interesting untold stories to see the light of day.)