Friends will always hear me say, “If we want to see how technology advances in the future, just look at Japan now.”
Accessing social networking sites through mobile phones has long been a norm for the Japanese. Now, we are seeing it happen in other places, such as the US.
According to comScore’s MobiLens study, social networking apps grew their user base by 240% from April 2009 to April 2010.
Other apps have also seen exponential growth:–
With increased app usage, more people would be accessing social networks via their mobile phones. For now, and unsurprisingly, the most popular app across all operating systems is Facebook.
It is getting clear now that the future is going mobile. If your business is not part of any mobile app, you might want to reconsider your strategies. If applicable, Foursquare is a good start to mobile marketing. See how you can leverage it here.
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Source: eMarketer
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