Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to be the favorite; at least among the Fortune Global 100 companies.
A whopping 65% of the Fortune 100 companies, own a Twitter corporate account. On the other hand, about half of the companies own a Facebook page and/or YouTube channel. Blogs are less well received with only one-third adopting content strategy, with a low average of 7 post per month published.
Interestingly, one-fifth of the companies employ all 4 social platforms as part of their social strategy.
There isn’t any hard and fast formula to pick social channels for your business. A guide, if I can call it, is to understand your business needs, constraints, social strategy and audience. Only then, can one make an educated choice.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
