Sell to Me: How Sina Users Feel About Enterprise Weibo Accounts

Thinking about setting up an enterprise weibo account for your company, business, or pyramid scheme? Sina has a whole report for you — which we’ve been dissecting bit by bit by bit — but this latest piece may be more to the point: do people really want to follow enterprise weibo accounts? And if so, what kind of people? Sina’s report includes the results of a survey that offer some answers to that question.

It’s not clear from Sina’s report how many weibo users were surveyed in total, or who did the surveying, so take these results with a grain of salt or two. Anyway, here’s what weibo users said when asked how they felt about being getting personalized recommendations of enterprise weibo accounts to follow:

Does this make you more or less likely to set up an enterprise Weibo account? I suppose it depends on your target demographic, but clearly Sina thinks you’re going to be impressed by this. We’ll have more from its weibo user survey in upcoming posts, so stay tuned!