Sina has just released a lengthy white paper report on its enterprise weibo accounts, and the results are quite interesting. It’s a long report in Chinese — read the full thing here — but we’ll be combing through it over the next few days. One of the first things that jumped out at as, though, was just how many companies in the dining industry are active on Weibo.
This chart, which we’ve translated from the report linked above, shows Sina’s breakdown of enterprise accounts by industry category. As you can see, the restaurants and dining category is way out ahead of every other industry, with nearly 50,000 registered accounts.
The report says that the average enterprise weibo account has 5,000 followers and 56 percent of Sina Weibo users follow at least one enterprise account. That second number actually sounds a bit low — if I were a business owner I wouldn’t be too excited about it — but that’s just of total registered users, perhaps the percentage of active users following enterprise accounts is higher. Since Sina didn’t specifically state that, it seems pretty unlikely (companies don’t usually hide good news) but hey, uh, you never know.
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