It also beat last year’s Chinese New Year record by a 130,000 post margin.
Traffic was boosted due to Sina Weibo’s cooperation with state-run broadcaster CCTV during the televised Spring Festival Gala. Throughout the customary live entertainment, Sina Weibo’s QR code was displayed in the bottom corner of the screen.
Within 30 minutes of midnight, Chunwan (春晚), the colloquial name of CCTV’s program, was tagged in over 45 million posts.
By 2 a.m. the official account that the QR code linked to had five million followers.
(Editing by Josh Horwitz)