SG consortium names new CEO for Pakistani digibank

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HugoBank, a new digital bank in Pakistan led by a Singapore consortium, has named Atyab Tahir as its CEO.
Tahir has over 20 years of business experience and industry knowledge. Before joining HugoBank, he led Pakistani fintech firm JazzCash and served as a country head for Mastercard. He also held senior positions at Tameer Bank and HBL.
HugoBank is a joint venture between Singapore’s Atlas Consolidated and The Getz Group, as well as Pakistan’s Muller & Phipps. The consortium combines international expertise in banking and tech with local knowledge and networks.
Earlier this year, HugoBank received a no-objection certificate from the State Bank of Pakistan for digital banking services. At the time, the bank said that it aims to provide services such as online account opening, fund transfers, and consumer credit products.
See also: Fintech a bright spot in Pakistan’s breakout year
Through HugoBank, the consortium plans to increase bank account penetration in Pakistan to 85% and open 34 million new accounts by 2027.
Editing by Thu Huong Le and Lorenzo Kyle Subido
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