SEO – The Icing on the E-Marketing Cake?

First in a series of Search Engine Optimization (SEO) articles, this piece by SEO consulting firm,

Google Heatmap

Out of our experience, as a general rule of thumb, the traffic generation distributes itself for an average keyword (-combination) as follows. The last spot on the first results page on Google (#10) leads to n number of clicks. Climbing to position 5 should double that figure. Once you reach spot 3 you will probably have n x 3. Position 1 should roughly double that amount again.

SEO is the solution for businesses to create long-term traffic to their websites, thereby increasing their conversions (be it for a product, service or ads that are offered on the site). Ultimately, this leads to superior ROIs as compared to most ad (SEM) campaigns.

SEO is frequently described as the ultimate art of online marketing. The successful execution of SEO campaigns requires a whole set of experience values and tools which go far beyond the notion of getting a few backlinks and making sure your keyword density and title tags are correct.

We will return next week with a detailed look on the strategies and tools you can use to kick-start a successful SEO campaign.

This introductory article is part of a more detailed SEO article series to be published on SGE over the next few weeks. In this context we will also have a look at what’s special in your Singapore SEO Campaign vs. the international (.com) market.

About the Author

René Linden graduated with a business degree from Nuertingen University in Germany. He has had a passion for all things web-related since his early youth. At the age of 19, he started his first e-commerce store in 2003 which got acquired 2 years later. He has since been involved in several web start-ups and as an independent SEO consultant in Germany. Rene is heading the SEO practice of Singapore-based Web Development and SEO Consulting firm Jessica N. Diamond.