WeChat and EasyTaxi team up for taxi bookings in Thailand, Malaysia, and the Philippines

Nearly five months after the initial tie-up in Singapore, today WeChat and EasyTaxi announced that its partnership is rolling out to Thailand, Malaysia, and the Philippines. Starting today, WeChat users in those three countries can flag a taxi inside the messaging app.
People can do this by adding EasyTaxi’s official WeChat account inside the chat app (Malaysia: easytaximy; Thailand: EasyTaxiThailand; the Philippines: EasyTaxi_PH).
The Singapore pilot program seemed to be popular, with 5,000 cab rides on EasyTaxi booked through WeChat in the first two weeks.

EasyTaxi and WeChat are running various promotional discounts in the three new countries to entice people to grab a cab in this new way.
There’s still no online booking system within WeChat for users outside of mainland China, so these cab rides will have to be paid for using EasyTaxi’s system.
WeChat, which has 468 million monthly active users, expanded into mobile commerce and online payments in China earlier this year, but all those advanced features are not available to overseas users of Tencent’s messaging app.
See: GrabTaxi is one of Southeast Asia’s hottest startups. Here’s how it’s kicking ass
Editing by Paul Bischoff; top image credit: Creative Commons-licensed photo by Kowit Phothisan
(And yes, we’re serious about ethics and transparency. More information here.)
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.






