The online gaming industry in Indonesia is growing rapidly. As a result, lots of new game publishing companies are trying to get a chunk of this market. One of these is Prodigy, a publisher founded by Roy Rusli in 2009.
Prodigy aims to provide an online gaming platform to unite the Indonesian community with fun games. Some of its published titles include Anime Pirates, Legend of 3 Kingdoms, and Battle of the Immortals. Prodigy now focuses on global games with the developing partners mostly from China.
The company now has over a million registered users on its platform. It claims this is due to its use of data to track what people like. Prodigy’s managing director Ryo Teruya explains:
In the Indonesian market, many publishers … make decisions based on vague assumptions, without evaluation of cause and effect. We are now operating based on logical analysis with facts and data. Of course, marketing activities sometimes require creative approaches. For this end, we are introducing brand-new techniques not only from the game industry, but also other internet industries including web services.
A boost from Anime Ninja?
The publisher partnered with payment channel Digicash to give players an easier payment experience. Players can purchase in-game items using Digicash vouchers, available from lots of authorized resellers. Prodigy’s platform also takes bank transfers and credit cards for top-ups.
Prodigy faces a challenge in this fairly well developed Indonesian market, up against publishers like Kreon, Lyto and Megaxus, to say nothing of messaging apps with strong social gaming integration, such as Line and KakaoTalk.
Prodigy will launch an MMO game called Anime Ninja soon, themed on Naruto, the iconic manga.
(Editing by Steven Millward, Terence Lee, and Anh-Minh Do)
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