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If the PPS Rumors are True, Could Baidu Beat Out Youku-Tudou?

C. Custer
C. Custer
8:30 am on May 2, 2013

China’s tech media has been talking for weeks now as though Baidu’s rumored acquisition of popular streaming video service PPS is a done deal. It still hasn’t been confirmed officially, but popular news site TechWeb put the question to its readers: if Baidu has acquired PPS, could it beat China’s reigning video champ Youku-Tudou? The results are below, and as you can see, opinion is decidedly mixed.

It’s worth pointing out that for some reason TechWeb didn’t offer a straight-up “no” option, but even so, it seems pretty clear readers are split on this. Frankly, I agree with them — it’s very hard to say. On the one hand, Youku-Tudou has been holding the number one spot for a while and even with PPS’s market share in hand, Baidu’s services wouldn’t surpass it. On the other hand, though, Baidu has a lot more money, and a much more diverse platform it can use to integrate video in a number of ways that might tempt viewers away from Youku-Tudou, assuming that it can match that site for quality of content.

This is one where I think we’re all just going to have to wait and see.

(via TechWeb)


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