Xiaomi brings in an astonishing $90 million in sales within 24 hours during Chinese e-commerce blowout

Xiaomi dominated China’s Singles Day sales blitz this year, raking in a mind-blowing RMB 5.53 ($90 million) within 24 hours, and passing the RMB 100 million benchmark ($16.4 million) in about three minutes.

On Xiaomi’s official blog, the company posted a timeline of its sales benchmarks during the twenty four hour period, which we’ve translated and abbreviated below:

12:00AM – Tmall’s 11/11 promotion period officially begins, Xiaomi’s set-top box and Xiaomi accessories go on sale.

12:13AM – 50,000 Xiaomi set-top boxes sell out.

12:30AM – The Xiaomi Mi3, 2S and Hongmi go on sale.

12:32AM – 110,000 Xiaomi Mi3 devices sell out.

12:33AM – Xiaomi’s Tmall Alipay account amasses RMB 107 million (about $17.6 million) in revenue, thereby passing the RMB 100 million ($16.4 million) benchmark.

12:41AM – Xiaomi’s Tmall Alipay account amasses RMB 200 million ($32.8 million) in revenue.

1:01AM – Xiaomi’s Tmall Alipay account ammasses RMB 300 million ($49.2 million) in revenue.

7:22AM – Xiaomi’s Tmall Alipay account amasses RMB 400 million ($65.7 million) in revenue.

7:25AM – Xiaomi’s first order of the event arrives at its customer’s doorstep.

10:40AM – 30,000 more phones are added to Xiaomi’s Tmall stock, to go on sale at noon.

12:00PM – Xiaomi’s Tmall Alipay account amasses RMB 433 million ($71 million) in revenue.