Update: Perx’s co-founder, Andrew Roth told me, “We are up to 400,000 chops now. :)”
After generating over 260,000 chops in its loyalty program, mobile startup Perx today announced a partnership with SingTel (SGX:Z74), Singapore’s largest telecom by subscribers [1].
With this SingTel tie up, Perx will be integrated into its web properties including inSing.com, TableDB.com, and the recently acquired HungryGoWhere.com. Perx has had some successful use cases, including a ‘Chop Mob’ campaign with Coffee Bean which helped transactions to increase by 50 percent during the campaign period.
Perx investor and board member, Eduardo Saverin, said in the statement:
The SingTel partnership offers Perx a rapid distribution strategy in Singapore and across the region. Perx is the perfect customer retention tool for any brand that cares about loyalty and compliments many of SingTel’s other digital assets.
This is very good news for Perx. But will likely be more of a “OMGWTF” for its local competitors.
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For folks not familiar with Perx, you can read more in our previous feature, or head over to its website. to get the app. ↩
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