Ex-Singtel, Facebook execs back influencer agency Gushcloud

Gushcloud International, a Singapore-based talent agency group, announced that it has raised a six-figure amount in a strategic investment from Loo Cheng Chuan, CEO of luxury ecommerce firm Premiummall, and MCC International chief exec Ken Cheung.

Loo Cheng Chuan and Ken Cheung join Gushcloud International as part of advisory board / Photo credit: Gushcloud International

Founded 2011, Gushcloud connects audiences and brands to influencers and content creators. It also offers services such as brand strategy, marketing and activation, media production and distribution, as well as co-creating intellectual properties in the content, media, and event spaces.

Along with the deal, the startup announced the appointment of both Chuan and Cheung to its advisory board.

Prior to Premiummall, Chuan was the CEO of Singtel Digital Media. Meanwhile, Cheung previously co-founded Tencent’s QQ Music in China and held founding regional leadership positions at Tencent, Warner Music Group, BBC, Facebook, and Instagram.

“I have had first-hand experience in establishing influencer and creator partnerships at Facebook and Instagram,” said Cheung. “The digital talent and influencer marketing industry will continue to grow as more platforms and companies participate in building out the ecosystem.”

In November 2019, Gushcloud secured US$11 million in a funding round led by GDP Ventures, with participation from KB Investments, Golden Equator Capital, Korea Investment Partners, and Kejora Ventures, as well as hip-hop mogul Russell Simmons.

With 300 employees, it has offices across 11 countries, including Singapore, China, the US, Australia, Indonesia, Thailand, the Philippines, Malaysia, South Korea, Japan, and Vietnam.