For our second Jakarta Meetup at the Microsoft Auditorium, we had Lichi Wu (pictured above) from mobile advertising company Millennial Media talking about how to monetize from your mobile apps.
Lichi starts things off (see the full video below) by telling people to make sure they start building their app with monetization plan in mind. Though this is obvious, quite a few people forget this crucial process. Afterwards he explained about the mobile market overview in the region, focusing on things like smartphone penetration rate in countries worldwide and a bit about the difference of Android and iOS users.
Getting down to business, Lichi then pointed out the three different business models for earning mobile revenue: making it a paid app, or in-app purchases, or by implementing advertisements inside the app. He explained in more detail about the three mentioned strategies, including their pros and cons. One interesting thing about using the in-app purchase model, as explained by Lichi, is that you should still cater to your non-paying users, which can be up to 99 percent of them. If you have one happy paying customer and 99 unhappy free users, then most probably you will end up having a very bad review of your app. Will that one happy customer write something nice? Perhaps not. It is easier for someone to write a bad review than a good one. “Users tend to focus on negativity,” said Lichi.
He then moved on to talk more extensively on optimizing the ads-based business model in mobile apps. You can watch his full presentation in the video below.
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