Kejora-SBI Orbit backs Indonesian e-grocery firm’s series A

KedaiSayur, an Indonesia-based agritech startup, has raised an undisclosed amount of series A funding in a round led by Kejora-SBI Orbit and saw participation from local conglomerate Triputra Group.

(From left) Triputra Group chief financial officer Erida Gunawan, KedaiSayur chief executive Adrian Hernanto, and Kejora-SBI Orbit directors Shunichi Keida and Billy Boen / Photo credit: KedaiSayur

Founded in 2018, KedaiSayur began by helping vegetable hawkers digitalize their businesses in the country. Since then, it has expanded to have three business lines: an e-groceries app called KedaiMart, business-to-business groceries ordering platform KedaiBiz, and farmers management service KedaiVenture.

In a statement, the firm said that it has served more than 100,000 customers and businesses.

KedaiSayur was established by Adrian Hernanto, an executive of a Triputra Group subsidiary. It counts East Ventures as one of its backers.

The company plans to use the fresh funding to increase collaborations with farmers and suppliers.

See also: The key players in Southeast Asia’s online grocery market