Facebook ads: 6 ways to target your audience like a pro

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There is huge power in Facebook ads if you learn how to do targeting well. Here are six ways to make your advertisements reach your most desired audience.

Method 1: Facebook life events targeting

This first method is to plan, create, and build your Facebook advertising strategy around the life events of your prospects. Facebook has a “Timeline feature” that allows Facebook users to document significant events. As a business, it is possible to make use of Facebook Insights to analyze the demographics of your Facebook page.

Narrow the demographics based on age, location, interests, needs, and language. For instance, if a user were to declare “just graduated” as a Life Event, then a blog shop that sells office clothes can target this user with Facebook ads.

Be sure to also make active use of the Facebook’s Audience Insights tool.

Method 2: write to target emotions

In the digital world, true influence is not just about what you see or listen to. Rather, it can be defined by how you make people feel. If you apply this concept to digital marketing, true influence can then be defined as the identification of your clients’ pain points and then offering creative and effective solutions to solve them.

In the digital world, true influence is not just about what you see or listen to. Rather, it can be defined by how you make people feel.

For that end, you will need effective copywriting that relates to people on an intimate level. If you take a close look at the copywriting in our recent case study of CMS Traders, you will realize that it is written to make prospects feel that the boss is an expert whom they can trust and is approachable.

The use of stories can put your readers at ease because they know you have experience dealing with such prior cases.

In your Facebook advertisements, make use of effective copywriting to tell a story. The idea is to connect with the audiences on an emotional level so they can then follow the call-to-action to discover more.

Method 3: Facebook “recent purchase” targeting

The Facebook “recent purchase” targeting is an incredibly powerful tool for marketing products and sales. This tool allows the digital marketer to access what people have already purchased online via Facebook, not necessarily from your brand.

Under Power Editor or the ad create tool, go to “Behaviors,” and click “browse.” Then click on the “purchase behavior” category. It is also possible to get information from “buyer’s profile.”

“Recent purchase” targeting is useful because you are targeting groups of people who already have a tendency to purchase things. If you sell similar, if not more attractive and useful products or services, then it is likely that they will buy from you as well.

Method 4: Facebook custom audience

In this method, the digital marketer uploads a database of emails for Facebook to match them with active Facebook users.

Method 5: Facebook Lookalike Audience

Method 6: Facebook layered targeting options