Line reaches 30 million users in India, up from 10 million a year ago

Messaging app Line now has 30 million registered users in India, according to the Japan-based company that runs the popular service. That’s up from 10 million Indian users this time last year. The app first rolled out in the country, backed by an expensive TV ad campaign, in June 2013.

Line has over 600 million registered users around the world, of whom 170 million are monthly active users.

Line spokesperson Damandeep Singh Soni revealed the number to Indian media a few days ago. As part of its ongoing push for more users in the country, up against strong rivals like WhatsApp and Facebook Messenger, Line has recently partnered with Groupon and Jabong to offer special deals and discounts to its Indian users.

However, Line is still some way behind Facebook-owned WhatsApp in the world’s largest open social media market (not including the shut-off China). WhatsApp said in August that it reached 60 million active users in India, and is growing at the rate of three million a month in the nation. And that’s active users, not Line’s registered user count.

See: Chat apps are destroying SMS in India: Indians now only send 2 SMS per day

(Source: India Today)