SoLoMo Thursday – Social Media Marketing for Events: Don’t Get Left Behind

On 26th July this Thursday, SoLoMo Thursday is featuring Benjamin Chiang, Business Relations Account Manager at Techsailor Group, who will be giving a talk on social media marketing, and how to utilize it for events. So if you are interested in how best to organize an event, draw attention, rack up sales as well as build up your reputation, don’t miss out on this event!

Agenda:
1) How do I get the crowd?
– Learn about tools, conjure new ideas and win people

2) Objectives, goals and ROI
– Make sense of data and build an organised campaign

3) Make it fun – keep them coming back
– Case Study: OCBC Cycle Singapore 2012

4) Sponsors, journalists and how to engage them
– They are your most important allies, learn how to reach them

Event Details:
Date: Thursday, 26th July 2012
Time: 7:30PM – 9:00PM
Venue: TAB, 442 Orchard Road, #02-29 Orchard Hotel, Singapore 238164 (maps)
Pricing: S$15 (US$12) or S$20 (US$16) at the door. Your ticket includes one free drink of your choice.
REGISTER HERE

Benjamin Chiang:
As an Account Manager with Techsailor, Benjamin currently plans, strategises and develops campaign ideas for the digital domain. Having spent the past 15 years in all things marketing, Benjamin has been Campaign Consultant across Europe and China, developing, launching and planning campaigns for the FMCG and electronics industries. His events repertoire include sports, arts, NGO and social causes. In 2004, in a bid to increase eyeballs to the sports industry, he compiled the book “Sports Extreme Singapore”. In later years, his interests extended to performance arts and has contributed to the marketing of plays, artists and musicians. His attitude towards all clients is “Ideas First” – and with this, he hopes to inspire Singaporean marketers to produce more creative marketing content that may eventually become global brand leaders.