Is the revamped LiveShare app the best SMS-killer ever?

There’s a very good reason why Whatsapp is sitting on my homescreen right now, next to the phone function and my Gmail app.

That’s because most of my peers are using it, and being a rather late adopter of the iPhone, I had no choice but to purchase the app.

No doubt, Whatsapp is the dominant cross-platform instant messaging app out in the market right now. Its ubiquity is disrupting the telecoms industry by replacing SMS as the primary text messaging platform.

But that does not make it the best app of its type out there. The revamped LiveShare, developed by Cooliris and available on the iPhone, wants to lay claim to that title. 

Previously more of a photo sharing and streaming app, LiveShare now brands itself as a service that allows “beautiful conversations with individual friends or among groups.”

Unlike Whatapp, which is built primarily for text, LiveShare is designed from the ground up to be visual.

When I shared a picture of a nice plate of sashimi I had recently, my friends can see it in the conversation view immediately. They won’t need to download it manually like in Whatsapp.

The picture also takes up almost the entire screen real estate, and I can even comment on it or share the photo on Facebook.

If Whatsapp were to be invented today, it might actually look something like LiveShare.

I think the app has been able to smartly differentiate itself from its competitors. But it has an uphill climb to reach even a fraction of the billion or so messages Whatsapp users send daily.

Part of its strategy is to ensure that non-users can receive and even reply to the messages sent by LiveShare users. Photos that I put up on LiveShare can also be posted on Facebook.

I can also start conversations with non-LiveShare users. What happens is that they’ll receive an email linking them to the LiveShare web app where they can drag and drop photos or type in their replies. My friends can even respond to me simply by replying to the email.