InMobi partners with Gojek to offer brand solutions to SEA clients

Mobile marketing firm InMobi announced it has partnered with Southeast Asian super app Gojek to develop its advertising, consumer intelligence, and identity resolution for brands in the region.

Naveen Tiwari, co-founder and CEO of InMobi / Photo credit: InMobi

The service will be available across Indonesia, Singapore, Vietnam, and Thailand.

InMobi offers a marketing cloud platform that allows brands to understand, identify, engage, and acquire consumers by giving them access to mobile intelligence.

The partnership will provide brands with a curated audience of Gojek users on InMobi Exchange, its premium programmatic ad service, through the super app’s platform. InMobi will allow brands to run surveys on Gojek’s audience through its artificial intelligence-driven platform Pulse, which provides industry and vertical insights.

“By helping marketers deliver the right content to users at the right occasion, they will be able to maximize impact and return on investment,” said Pulkit Khanna, vice president for data partnership at Gojek. “Users will also benefit from having more targeted and relevant content, in line with Gojek’s mission to remove friction from consumers’ daily lives.”

See also: How Gojek and Bukalapak found the initial spark that turned them into giants

Earlier in December 2020, InMobi’s Glance, a lock-screen content platform, raised US$145 million in a financing round from Google and existing investor Mithril Capital.