Ikea recently launched its largest Asian store in Shanghai, and in an effort to engage more with visitors, IKEA is partnering with Jiepang (often dubbed the Foursquare of China) to offer visitors location-based rewards.
From June 23 to July 30, Jiepang users who check-in at IKEA Shanghai and share their location status through Sina Weibo and/or other Chinese social networks will receive an exclusive IKEA badge. Users with the badge are entitled to an ice cream cone.
Four lucky Jiepang users with the badge also have a chance to win a storage case (see picture) every weekend. In addition, four badge owners who share and upload creative images of their favorite IKEA products on the location-based service platform could also win a designer fruit bowl each week.
In less than a week, there have been more than 3,000 shoppers who have check-in at IKEA using Jiepang. Over 700 users indicated that they wish to visit Ikea Shanghai soon. The result looks pretty positive for a start.
Jiepang’s partnership with IKEA highlights the rising popularity of the location-based service in China. Jiepang has so far attracted one million users and 100,000 check-ins per week. Besides Ikea, Jiepang has also partnered with mega brands including Louis Vuitton, Starbucks, and Wrangler. Which brand will be next?
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