Multiply Indonesia Cuts Delivery Fees to Zero, But for a Limited Time

Multiply, which was launched back in March of this year to bring social commerce to Indonesia, has cut its delivery fees to all across Indonesia to zero. The free delivery service promo is supported by JNE, a local delivery service.

There are some conditions, however. The free delivery offer will be valid only for the ‘Buy Now’ – or in Indonesian, ‘Beli Sekarang’ – items, and only when using the Multiply payment platform. The minimum transaction will be IDR 100,000 ($11) and the maximum delivery fee that will be paid by Multiply is also IDR 100,000. The offer runs from November 11 until February 29, 2012.

It has been more than six months since Multiply Indonesia talked with us about its strategy, and since then they haven’t really taken off as a social commerce platform. Although, of course it is difficult to fuse the blogging world (where Multiply started out) and users that are utilizing Multiply as an e-commerce platform.

As the e-commerce battle heats up over the next year, expect to see more competition from newcomers such as Blibli as well as from more established online shopping portals.