Ogilvy’s Sina Weibo Policy in a Video – Way Cool

Social media policy, with all policies, can be a very dull thing to communicate to staff. But Ogilvy China has made it fun and even localized it.

The video basically tells staff how not to use Sina Weibo. Say for example, if someone said “Ogilvy SUCKS!” – and so the video advises staff they should remain professional and not to engage in a fight on Weibo. It also talks about the risk of losing privacy when using social media.

All these sound like very basic ideas. But they are important fundamentals; perhaps a good reminder for those who use any of the Weibo platforms to get a girl into bed. It’s a fun video to share that will make you smile, and show you what not to do on Sina Weibo.

If only this video was in existance a few months ago, when a local government official was caught using Weibo to hook-up with his mistress …