Indonesian furniture marketplace Dekoruma closes pre-series C round

Online furniture marketplace Dekoruma said it has closed its pre-series C round, pulling in investors such as InterVest Star SEA Growth Fund 1, Foundamental, OCBC NISP Ventura, and Skystar.

Existing investors also participated in the round, according to a statement. The amount raised was undisclosed.

Photo credit: Dekoruma

Dekoruma said it plans to use the fresh funding to invest further in the development of Soma, its proprietary interior design and project management application that connects designers, suppliers, contractors, and customers.

The company also revealed that in the wake of Covid-19, it saw a spike in home and living sales, as more people seek to make their living spaces more comfortable while on quarantine. Soma has helped take design and project management between customers and its interior design partners online during this period.

“Our investment in digitizing the entire home and living supply chain strengthens our ability to serve customers seamlessly while still providing the much-needed income to our partners during this difficult time,” said Dekoruma CEO and founder Dimas Harry Priawan.

Dekoruma noted that its technology stack, combined with its asset-light business model, has helped the company grow efficiently in 2019. It claims to have achieved positive unit economics both for its retail and interior design lines of business, and is gearing up to be EBITDA-positive by early 2021.

Looking ahead, the company said it expects the changes brought by the pandemic to open up more opportunities for the home and living industry.

See also: A closer look at Indonesia’s furniture and home living startups

Castlery, one of Dekoruma’s regional peers, recently launched an AR-powered app to allow customers to view true-to-scale products from the safety of their homes. The app was initially scheduled for release in Q3 2020, but the rollout was accelerated in light of the current crisis.

Indonesia’s Fabelio also aims to introduce its own ecommerce app this year, with an additional AR feature to come later on. It has likewise been working on a virtual tour feature that will let shoppers visit Fabelio’s 20+ showrooms without having to step outside of their homes. It’s set to be rolled out in the next couple of months.