Affle Partners with Yahoo India to Sell Mobile Ad Inventory

Anuj Khanna Sohum, speaking at Startup Asia

For anyone who attended our Startup Asia Singapore event back in February, you will likely recall our informative chat with Anuj Khanna Sohum, the founder and chairman of Affle Group. Affle is a mobile company based in Singapore with a range of products including messaging, mobile ads, and mobile content.

The company recently announced a partnership with Yahoo India for mobile advertising in India, which will see Affle selling the latter’s mobile advertising inventory on smartphones, feature phones, and tablets. Yahoo is said to have over 70 percent reach over the internet audience in India.

Anuj Kumar, Affle’s co-founder and CEO [1], noted:

[G]iven the significant growing base of mobile internet users and smartphones in India we are really bullish that rich ad engagement on premium destinations like Yahoo! would be the key catalysts to drive rapid growth of the mobile ad market.

Similarly, it was just over a year ago that Affle landed a partnership with eBuddy [2] to gain exclusive rights to sell its mobile ad inventory in India.

Readers may remember that back in October, Affle raised $10 million from D2C, a Japanese mobile ad agency.