Performance-based ad network Adplus claims to be the first to introduce a new acquisition model for digital marketing in Indonesia called CPV (Cost Per Visit). It also focuses on several other aspects of performance-based advertising. Founded in May 2012 by Pandu Wirawan and Yazid Faizin, both founders of the mobile and web ad network Adstars.
They’ve both left the company since and now focus on Adplus after two years of a journey which they shared with our audience at Startup Asia Jakarta 2012. Most of the employees (around 30) have all followed their footsteps and bring the experience and contacts to support the new startup.
From quite a lengthy chat with Adplus’ marketing and communication manager, Saiful Achmat, Adplus is trying to focus on really helping clients to reach their goals by providing products like:
- Cost Per Click (CPC): Advertiser pays for the number of clicks on the banner ad.
- Cost Per Visit (CPV): Advertiser pays for the number of actual visits driven to the landing page after clicking on the banner ad.
- Cost Per Lead (CPL): Advertiser pays for the number of leads generated by the ad. Suitable for insurance companies, banking, and such services.
- Cost Per Sales (CPS): Advertiser pays for the number of sales transactions generated directly by the ad.
So far they have clients such as Indosat, Telkomsel, Coca-Cola, Permata Bank, and more as a result of relationships with major advertising agencies in Indonesia: Starcomm, Magnivate, MPG, Maxus, Bubu, Narrada, OMD, Dentsu, Isobar, and Group M.
Saiful says of the digital ad spending potential in Indonesia:
Most of our clients plan to double their ad spending this year. It shows how their awareness on digital advertising is getting better. So far we managed to show them the effectiveness and the efficiency of advertising through digital media. According to our experience, this year, ad spending will still go to social media focus and display banner, but this time with some investment on the mobile advertising.
Adplus was kind enough to shared some data showing ad impressions they have measured in Indonesia in the past month or so. According to their figures, it appears as though Jakarta still dominates online in the country, with about 69 percent of the ad impressions coming from there.
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