Capitalise on Indonesia’s mobile revolution

[Update on 20 March, 6:33 pm] The speakers for Decode Jakarta 2017 have been updated.

Mobile apps have taken the consumer world by storm. They have become the go-to channel for communication, entertainment, shopping, and more. Key insights from App Annie’s latest report show that the total time spent in apps worldwide increased by over 150 billion hours from 2015 to 2016 to reach nearly 900 billion hours. In that same time frame, mobile app revenue grew a whopping 40 percent from US$24 billion to $35 billion.

Indonesia: A market untapped and ready for explosive growth

Most of the mobile growth in 2016 came from emerging markets, which accounted for four of the top five countries by total time spent in 2016. Indonesia was ranked fourth globally for both total time spent and downloads. But experts say as a hyper-growth market, Indonesia is only just getting started.

Indonesia remains relatively untapped as its smartphone penetration rate is still expanding rapidly, supported by recent government efforts to upgrade all wireless networks to 4G. This, in turn, has catalysed tremendous growth in Indonesia’s mobile app economy, with the country clocking over 50 billion hours in total time spent in apps on Android phone in 2016 alone.

App Annie Decode Jakarta

If it weren’t already obvious, mobile is a booming industry and Indonesia is ready to take off. It provides businesses with significant opportunities to drive new streams of revenue and engage customers on a deeper level. If integrating an unbeatable mobile strategy is on your business’ radar, expert tips from App Annie’s return to Jakarta will help to get you going.

On 23 March, you’ll be hearing from the leaders of BBM, Mainspring Technology, Go-Jek and more. The panel discussions will dive deep into how you can tap into the mobile revolution and create a mobile strategy that fast-tracks your company’s transformation.

Decode Jakarta is free to attend. It’s an exclusive, invite-only event held in collaboration with App Annie and Tech in Asia. Apply to secure your seat today.

Successful applicants will be contacted via email by 20 March 2017.

Note from the organisers: Please register with your company email address.

Speakers

Krishnadeep Baruah, Vice President, APAC, Blackberry Messenger
Liew Weihan, Founder & CEO, Mainspring Technology
Piotr Jakubowski, CMO, Go-Jek
Prashant Choudhary, Head of Sales, SEA, InMobi

Panel Topics

1. Mobile Revolution: How apps have fundamentally changed the way businesses interact with Indonesian consumers
2. Indonesia: The next big thing. How to position your mobile first business to win as Indonesia’s mobile market explodes

Event details

Date: 23 March 2017
Time: 7pm – 10.30pm
Venue: The Foundry No. 8, Level 2